Blog
Meta ads attribution without the sales pitch: where the numbers come from, why two dashboards disagree, and what a free tracker can and can't do for you.
free
A free Meta ads tracker, and exactly what free means
Every feature, no card, no trial countdown — and the two limits that do exist, written down instead of buried.
attribution
Why Meta shows more conversions than Shopify
Ads Manager says 47 purchases, Shopify says 31. Neither system is broken — they're answering different questions.
alternatives
A free Hyros alternative
What neo covers, what it deliberately doesn't, and the kind of advertiser who should not switch.
alternatives
A free Triple Whale alternative
Narrower on purpose: Meta plus email, orders from any store, and numbers you can take apart.
alternatives
A free ClickMagick alternative
Same first-party approach, aimed squarely at Meta instead of every traffic source at once.