Know which ad actually made the sale.
First-party click tracking and real ROAS attribution for Meta ads. We count real orders joined to real clicks. No modeled conversions, no “AI attribution”, and no $400/month bill for the privilege.
Meta grades its own homework. You shouldn't trust the grade.
The gap between those two numbers is where budgets die. neo shows you the gap, per campaign, per adset, per ad, so you scale what earns and kill what doesn't.
What you get
Built for people who sell online. Not on the phone.
You run Meta ads, people click, they buy at a checkout. That's the whole journey, and it's exactly what neo counts.
- ✓ you sell with Meta ads: courses, digital products, ecom, offers
- ✓ your funnel is ClickFunnels, Shopify, or any page/funnel builder with a <head>
- ✓ the sale closes at a checkout, maybe with an email or two in between
- ✓ you want one number: which ad actually made money
- ✕ you close on sales calls: call tracking is the giants' thing, pay them for it
- ✕ you need Google/TikTok/multi-channel attribution
- ✕ your customer journey has more steps than your funnel has pages
Live in 5 minutes
no code beyond copy-paste · no Meta login required · your data stays yours
The obvious pick, if you sell online
Every row where they beat us is in this table too. That's what makes the green column the obvious one, not the only one we show you.
| neo the obvious pick |  Hyros |  ClickMagick |  Triple Whale | |
|---|---|---|---|---|
| Price to start | €19/mo | $230/mo, billed yearly | $79/mo | $149/mo |
| To get started | no contract | annual contract | 14-day trial | free tier, limited |
| Leaving | one click, 30-day refund | 30 days' notice, fee if early | cancel any time | 12-month term |
| Clicks included | no cap | by revenue tier | 10k on Starter | by GMV tier |
| Ad channels | Meta + Email (for now) | Meta, Google, TikTok, YouTube… | Meta, Google, TikTok, LinkedIn… | Meta, Google, TikTok, Snap… |
| First-party cookies on your domain | ||||
| Server-side Meta CAPI | ||||
| Your numbers inside Ads Manager | ||||
| Exact / probable / unattributed, never blended | AI-modeled | blended MTA | ||
| Ask your data questions from an AI assistant | MCP: any AI, anytime | daily insights email | Moby (built in) | |
| Call tracking | phone + offline |
Don't pay for something you don't need
Pricing
For online funnels we count the same sales the giants do. Their price buys call tracking, phone-sales teams, enterprise onboarding. If you sell online, you're paying for someone else's features.
their published starting prices as of mid-2026. Check their sites, they change. neo is billed in euro. Competitor prices are their own published USD list prices.
- ✓ Every order matched by cookie, fbclid, then hashed email
- ✓ Send events back to Meta (improve results)
- ✓ Campaign, adset and ad drilldown from Meta's ID macros
- ✓ Keep tracking alive even if you rename your ad sets
- ✓ See your aROAS: your net revenue without processor fees
- ✓ Chrome extension to see actual sales directly in Ads Manager
- ✓ Use with Shopify, ClickFunnels or any builder with webhooks
- ✓ Browser push notifications for your sales
- ✓ MCP: ask Claude or any AI about your numbers
- ✓ No monthly event cap. 50k/day safety cap against runaway snippets, shown in the app if you ever reach it
- ✓ 30 days to ask for your money back, no form and no call
Or €190 a year: 2 months free, and I do the whole install on your account myself. That part is the €97 done-for-you setup, included.
No contract, no trial countdown, no sales call. Create the account, pay on Stripe, and today's clicks start counting.
Your data is locked down
Row-level security on every table, tokens encrypted at rest, payments never touch our servers. Codebase security-reviewed with Claude Fable 5, July 2026.
Stop paying for ads that never sold anything, and for tracking that costs like an ad budget.
About neo
neo (neoroas.com) is a click-tracking and conversion-attribution tool for businesses running Meta ads. It records ad clicks on the advertiser's own website through a first-party tracking subdomain, joins those clicks to the orders their store reports, and shows which campaigns, adsets and ads produced real revenue. Advertisers sign in with Google or an emailed link to reach their own dashboard; neo reads only the name and email address on the Google account to create and identify that account, and never accesses Google Ads, Analytics or any other Google service.